Hargrave
was originally known as the top yacht design firm in America
when, under the direction of legendary designer Jack Hargrave,
the company played an important role in the success of companies
like Hatteras, Burger, Amels, Prairie, Atlantic, & Halmatic
to name just a few.
In
1997, shortly after legendary designer Jack Hargrave passed
away, Michael Joyce returned to the company after an absence
of twenty years to take over as president and CEO. Recognizing
that Hargrave was far more than a design office, Joyce explained
to Boating Industry International Magazine that Jack's name
was in fact a "brand name" and outlined his plans
to begin construction of luxury yachts under the Hargrave
banner.
Bringing
the Hargrave name into the future first required an admission
that the yachting industry had changed. The most successful
builders now had their own in-house design and engineering
department, and the role of the independent naval architect
was changing. Joyce, who had spent his career in the sales,
service, and distribution side of the business, realized
that if Hargrave was going to play a key role in the future
of the industry they would have to do it on their own and
could no longer rely on builders for their future business.
“In our company we measure our design objectives against
Jack Hargrave's dictum that, at the end of the day, the
boat has to perform at sea. Everything else in the design
process needs to bend to that single principle. It's the
right way to do it, and at Hargrave, it's the only way to
do it,” said Mr. Joyce.
Michael
Joyce, head of Hargrave Custom Yachts, has always been an
innovator. Embracing the changing times and the technological
miracles of our age, he has been able to employ technology
without succumbing to it. As a visionary entrepreneur with
a passion for the finest traditions in yachting and thirty
years experience as a CEO in the industry, he knew it was
the right time for a truly custom yacht in the 80’-100’
size range with realistic pricing to enter the market. His
use of computer-aided design and contemporary modes of communication
helped bring the Hargrave Company into the 21st Century.
Mr.
Joyce stated, "Today, demanding buyers customize everything
they purchase in life. The computer industry builds computers
to order, based on each individual customer's specifications,
heck, even Wendy's makes hamburgers to order so why not
yachts?"
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Michael
Joyce has a way of bringing the best of yesterday and today
together for a new and better tomorrow. Hargrave has grown
in only a few short years to be recognized as a reputable
yacht designer, builder, and distributor of world-class
yachts. We are now well past our initial goal of 50 orders
since starting our construction program, we average fourteen
to seventeen yachts under construction at one time, and
have nine all new models going through development and prototyping
at the Hargrave Concept Studio. Over 52% of our owners have
built more than one yacht with us and some are now on their
fourth order! Maybe it's time for you to take a closer look
at Hargrave.
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